Gamification has been talked about lately as the future of all kinds of industries. In the world of online gambling, it is already here. However, this is far from the only trend to make this industry roll. There are way more things attracting gamblers to visit Canadian online casinos for real money and play their favorite games there. Let’s review key technologies and the ways they are changing the online gambling industry.
5. Big Data
Since the introduction of big data, it has become a core element of the online gambling industry. It has created so many opportunities for both players and operators. Big data helps to make sure that a player enjoys a specific online casino while keeping track of their behavior so that they can be targeted with advertising. This, in turn, helps to raise the overall quality of the online casino. Apart from that, big data also helps players to enjoy certain games that would require lots of time and effort. For example, it is easy to play poker if you don’t have to make decisions or dive deep into complex gambling rules.
4. Augmented Reality and Virtual Reality
Virtual reality (VR) and augmented reality (AR) are two different ways of merging the real world with the virtual world. AR allows a user to view a real image while having a digital image overlaid on the screen. AR is also known as “augmented or mixed reality.” Although AR is still in its initial stages and is primarily available as part of larger hardware or software systems, it is going to transform the online gambling industry soon.
Virtual reality is similar to AR except it is a fully immersive experience. Users feel like they are in a completely different virtual world. With virtual reality, users are able to access a wide array of video games and video content. With more and more virtual reality technology becoming available, online gambling companies are also looking to bring virtual reality into their casinos. Imagine gambling in a completely immersive virtual casino. With virtual reality, users can walk around the casino and see a 360-degree view of the casino. Using VR, casinos will be able to offer casino games that cannot be played in a physical casino. For example, real casino slot games can be played in a virtual casino using VR.
3. Gambling Bots
Gambling bots are the most popular technology used today in the world of online gambling. However, this technology has also been here for quite some time. It was born in 1999 and was used mainly in Asian markets, but it has been spreading worldwide. That’s because it provides a way to make sure that the players can enjoy the games from all around the world. For example, a top Australian casino from OnlineCasinoGo ratings can provide players with the opportunity to bet using the Asian way of doing business. The players can deposit money using credit cards that have been issued in Asian countries. The casino is able to track the transactions using the bots and ensure that the customers get the best payouts.
The biggest advantage of gambling bots is that they can help to make sure that the users are able to freely play any game from any location. Gamblers can select the language that they prefer and bet from their home countries, while gambling bots can guide them and answer their questions. A good thing is that gambling bots are not limited by human emotions and can make sure that players get all the necessary information to enjoy gameplay to the fullest.
2. Cryptocurrencies
Cryptocurrencies have grown a lot in recent years. They are not just an investment but also one of the most effective instruments to make money online. What is more, cryptocurrencies are considered to be the biggest revolution that took place in the world of online gambling. Cryptocurrencies are becoming popular because they provide you with the opportunity to run transactions safely. It is very easy to deposit and withdraw money using cryptocurrencies. You don’t need to worry about your bank account or credit card. It is enough to have a crypto-wallet and know the email address associated with it. The biggest advantage of cryptocurrencies is that they provide 100% anonymity, which is very important – we all love privacy.
1. Machine Learning and Artificial Intelligence
As we continue to experience exponential growth in human-computer interaction, machine learning continues to make huge strides in all industries, transforming how we interact with technology. In online gambling, machine learning has already begun to find its way into areas like poker, sports betting, virtual reality, and more. Machine learning’s applications are still in the early stages of development, but many gaming experts have predicted that the new technology will soon play a critical role in driving innovation across gambling while creating opportunities for a fresh range of startups.
While AI and machine learning have come to pervade almost every aspect of the world, their application to gaming is relatively nascent. But it is quickly becoming clear that AI in gaming, through its application in areas like virtual reality and sports betting, could change the industry for the better. As online gambling continues to expand, the use of machine learning and AI will also increase. Machine learning and AI will be used to predict user behavior and player patterns in a virtual world. Online gambling companies will be able to target specific user demographics based on their past gambling habits. For example, an online gambling company will know which users have visited a gambling site in the past. The company can create an individualized marketing message to be displayed to a specific user. This is a great strategy to get more customer service requests.