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Social media influencers are not limited to the world of fashion, cosmetic & beauty products and fast cars alone; they are there in the online gambling industry too! They are an important part of the gambling ecosystem and are present on social media platforms like Instagram, YouTube, and Twitch.
These influencers have a huge social media presence and the casino industry leverages their popularity to promote their brands for a fee. Who are these people and, more importantly, who are the most popular among them? We list 4 popular gambling influencers on social media for you here.
SlotLady
Fancy a life where you just relax, travel the world, be good at slots and a number of other casino games and SlotLady – whose name by the way is Sarah Marince – is a popular gambling influencer who is known for her no-nonsense and straightforward videos on classic casino games. Her forte, as her name suggests is the slot machine, but she also has videos on classic blackjack and games like Casino Hold ‘Em and Let ‘Em Ride.
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Now, why do so many people follow SlotLady – her Instagram and Twitter accounts are abuzz most of the time, not to mention the massive popularity her YouTube channel enjoys – is the next question. The answer is simple: her video offer clear cut information on different aspects of casino gaming, including updates on new game releases, game play specifics and payline-related data.
She usually streams her games live from downtown Las Vegas, as she sits in at one or the other glitzy casinos in that region. The casinos are only too happy to oblige and accord her celebrity status there.
RocknRolla
RocknRolla is British – the name is an instant giveaway considering it happens to be the title of one of the iconic movies by British film director Guy Ritchie – and is possibly one of the oldest influencers in the industry.
He opened his channel back in 2008 and the numbers tell you of the enormous following he has built up over the years. His channel has over 69,900 subscribers and currently lists 753 videos. In all, this influencer has garnered over 29 million views on his channel so far. He has channels on Twitch as well.
RocknRolla has a flamboyant and progressive personality, and it shows in his videos as well. And viewers love it all! It is fun to watch him play – be it slots or standard casino games like roulette, blackjack and poker. The language is loud and the view is good.
And his gambling stories make for good sound bites – how often do you come across a player who won a £50,000 roulette jackpot? Or upped their balance to £70,000 and then blew it all away? But along with the fun is available information on how gambling is meant to be fun and not to be taken too seriously.
He is a social media influencer in the true sense of the word, because he doesn’t just showcase game play videos – he also runs The Gambling Community forum, where he offers free to play slot bonuses to fans. As an extra, fans get the necessary assistance when things don’t run smoothly.
Brian Christoph Slots
Brian Christoph Slots is the YouTube channel of another very popular slots influencer, Brian Christopher. Every gambling influencer has a unique approach to content delivery: if RocknRolla is loud and SlotLady is direct and simple, Brian Christoph is quite a chatty young man.
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Brian uploads videos on almost a daily basis, and this high level of activity has ensured a huge fan following. His channel has 335,000+ followers, and that number continues to grow! His overall presence is so overpowering that the Plaza Hotel & Casino Las Vegas actually collaborated to him and put together a new slots section with his favorite slot machines!
Each of his videos is usually between 15 and 30 minutes long, and the content, as his moniker suggests is slots-related. You find him playing video slots, and sometimes video poker, at land-based casinos.
Most of the time he streams his videos live from casinos to ensure total interactivity with his followers. One of the biggest highs for his followers would have been seeing him live-stream his biggest jackpot win – $10,000 on Wheel of Fortune.
His wide bet range per spin is one of the major reasons for his hugely diverse fan following; from amateurs and cautious players to the high rollers. And it also guarantees another thing – the opportunity to witness amazing wins and gut-wrenching losses live!
The Big jackpot
The Big Jackpot is a hot gambling YouTube channel and influencer. It is owned by Scott Richter, a controversial businessman and CEO of Media Breakaway. He launched this channel back in 2015. As the name suggests, it is all about hitting the big one and is easily the high rollers’ favorite.
Known once upon a time as the spam king, Richter has had numerous lawsuits over the years, including one from New York State Attorney General Elliot Spitzer in 2003 and another from Microsoft in 2005 and another from MySpace in 2007.
Today, after 6 years in the industry, The Big Jackpot has come a long way. This is the channel to view if you love the big wins, because it always bets max, and on slots with huge upper bet limits, anything from $50 to $500!
The channel uploads videos almost daily, which is how it has been able to rack up over 3200 videos so far. This translates to a huge fan following as well, in the form of 332,000 followers.