The Invisible Creator Era – Making An Impact Without A Face

Creating content can be an extremely difficult challenge, especially if the aim is to make it go viral. Many worldwide will have aspirations of becoming content creators, using platforms like TikTok, Instagram, and YouTube to try and make videos that get seen by millions.

A host of different aims and goals can often act as motives behind why so many try. They want to show off their personality, simply have fun, and enjoy the pleasure they can receive from making videos or forge a career for themselves. There are many examples of individuals who have gone on to become famous or earn good money having been a creator who has gone viral from content they’ve produced.

One of the biggest challenges they will have faced is the type of content being created. While there are key characteristics that should be followed – being authentic and relatable, etc. – the game is continually changing. Various trends continue to be experienced, with some being so short that it can be difficult for creators to remain on top of and make the most out of them.

However, one type of trend that appears to have been sticking around for a little while that is being adopted by more and more is the one of ‘invisible creators’ – where the uploader’s face is hidden.

Why have uploaders started to hide their faces in content?

If you’ve scrolled through TikTok or Instagram Reels recently, you may have noticed that the trend of creators hiding their faces has been something that has become more noticeable.

A multitude of reasons can exist for why there have been moves by individuals to do this. Instantly, we might think of the following when it comes to why they are:

• Shyness
• Don’t like their face
• Want to remain anonymous for privacy reasons

However, it’s also possible to see that the act of making faceless content can add extra dynamics to the content that is being made. For instance:

• Content can be freer to make for the uploaders
• Adds an interesting dimension as intrigue is built about the uploader
• Is something different compared to the usual forms of content posted
• Can be low maintenance than other forms of content

It can also depend on the type of content that is being made. It’s possible that a creator may not want to have their face or image within the content that they produce for various reasons. For example, it may take away from the message being told.

How are content creators making faceless content entertaining?

Videos will often want to be watched that involve an individual’s face. For audiences, it can provide a means of connecting with that uploader, evoking the emotions that the content may aim to provide. Nonetheless, there are ways in which this can still be achieved.

Accomplished and skilled creators can create content that uses transitions and graphics to enhance the product. DaVinci Resolve templates are easy to use and can boost the quality of the video made instantly, allowing viewers to be immersed immediately without worrying about the individual behind the camera.

Other techniques have included creators using filters to cover their faces to create intrigue. Some may use filters that blur their mouths or faces just enough to keep the mystery around their identities there. Other uploaders have used emojis to hide their face and keep themselves private. It’s entirely possible that some creators may just keep their phones in front of their faces at all times and hide who they are or just record from their neck down.

Being faceless can help boost creator presence

Several options exist for those who wish to be faceless, and as mentioned, it can create an aura of mystery that people are intrigued to solve. Audiences could be tempted to do a deep dive into everything about the uploader, going through past videos, or doing social media and internet searches to learn as much as they can about them.

While it sounds a little much, it keeps the creator at the forefront of their minds, increases their view count, and potentially helps them to go viral and be seen by even more. If people are curious enough, they’ll share with family and friends, getting them involved in trying to work out if they can identify the creator.