Instagram is doing more than connecting friends in 2021. It has become a powerful platform for personal branding and reaching a large audience–with over 1.074 billion monthly active users.
And with audience interaction rates going through the roof, companies are flocking to the platform for obvious reasons–huge profits! In fact, experts predict that Instagram will earn 18.16 billion USD from advertising by the end of 2021.
What’s more, Instagram celebrities, also called influencers, are smiling all the way to the bank. It’s believed that by 2022, they will pocket $15 billion USD! So, becoming a celebrity on Instagram isn’t just fun, it’s also very profitable. Want to become a celebrity on Instagram? Here are our top tips.
Define Your Audience
If you want to become an Instagram celebrity, offer value to your audience. And you can’t know what’s valuable until you define your audience. You need to understand their interests, emotional triggers, and their reasons for being on Instagram.
Once you’re crystal clear about who you want to connect with on Instagram, you can create content they will love. Think of the people you follow, and ask yourself, “what value do I get from their content?” Is it their lifestyle that interests you, their talents, or their rib-tickling content? Study how they provide value to their audiences to choose your target audience.
Build a Stunning Instagram Feed
Your Instagram feed defines who you are. Take some time to make your profile great, and your followers will grow almost overnight. Everything needs to be stunning–from your profile picture, the description, the posts, and the themes. Make your feed hard to ignore and you’re halfway there.
Irrespective of the niche you choose or the content you post, your photos must look amazing. Over here, it’s quality over quantity. If you can afford a professional photographer, great! You can also take a course to improve your phone photography skills and photo editing skills. Also, tweak your account to improve its visibility and make the Instagram algorithm work in your favor.
Be Consistent
Tailwind found out that Instagram users who post often have more followers and higher engagement rates. In the study, users who posted once a day grew their followers by 56% while those with 6 or fewer posts a week only increased their followers by 26%. Simply put, if you provide valuable content to your audience consistently, your following will skyrocket.
And here, consistency applies to the content you share, too. Keep providing your audience with relevant content–it’s the reason they followed you in the first place. For instance, if your niche is wildlife photography, don’t start posting content about cooking pasta.
Also, have a schedule for creating and posting–plan how to get pictures your audience will love. You may even need to buy a high-quality camera to ensure that quality is consistent. In that case, you can get an auto title loan and buy a professional camera. Quality content can increase your chances of earning as much as the top Instagram celebrities.
Do It the Right Way
You may think Instagram is about filtered photos and latte art, but no one gets excited over that anymore. The “fake it till you make it” days are long gone, and Instagram influencers have taken a different path. They now provide relatable content and are very transparent. If you want to become a celebrity on Instagram, put some effort into it.