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"Roads? Where we’re going, we don’t need roads.” – Back to the Future

Adidas’ signature 3-stripe design came to be after the company purchased it from a Finnish athletic footwear brand, Karhu Sports, which had used it in their products during 1952’s Summer Olympics. Years later, in 1990, the company, which was started by Adolf Dassler, introduced the 3-bar logo designed by the Creative Director, Peter Moore.