Women playing giant chess in bras, tulip women, a woman dragged by her hair by a caveman — 20 ads from the pre-Mad Men 1940s-1950s.
1. Warners
1950s.
Obvious cringeworthy sexism aside, shouldn’t the caveman be barefooted? What is he, a Roman caveman?
2. Warners
1950s.
A plate of donuts and my records and my girdle.
That’s all I need.
3. Warners
1950s.
That appears to be a copy of the Bible they are holding.
4. Warners
Headline: Turn A Bold Shoulder To Summer.
Very conceptual for the 1950s.
5. Warners
1949.
Workout wear has come a long way.
6. Formfit
The 1940s Formfit Life Bras campaign featured mutantly-proportioned minxes, and not-at-all dirty (BOO!) limericks.
7. Formfit
1940s.
8.
1940s.
9.
1940s.
Little Boy Blue is missing the chance for a real life dream.
10.
1940s.
11.
Peter was a douchebag.
12. PermaLift girdles
1950s.
A Venus statue with a partially-eaten apple sitting on its head.
I have no idea.
13. Jantzen
1950.
Much like their famous swimwear ads, Jantzen’s girdle ads were considered quite racy for the time period.
14. Jantzen
During World War II.
Rear Guard, yuckity yuck.
15. Jantzen.
1949.
The mutant Tulip Women ate their husbands.
16. Jantzen
1950.
17. Jantzen
1950s.
18. Maidenform
1950s.
The classic “I dreamed I was…” Maidenform campaign ran for more than a decade into the 1960s. This is the most bizarre ad from the series.
19. Maidenform
1950s.
My, what a big King.
20. Maidenform
1950s.
Whoa, hello handcuffs.