The big streaming services are keen to keep their subscription growth up, and partnerships with other kinds of digital services are key to that.
Amazon Music has a good one this week: a deal with video streaming service Disney+.
New Amazon Music Unlimited customers can get six months of Disney+ “on us” bundled into their subscription, while current and former subscribers can get three months of it. After the period ends, they’ll start paying $7.99 a month for Disney+ as per its regular subscription plan.