In the world of marketing, not all product launches are successful. This list highlights 15 products that were major failures in the past, despite the high hopes and massive investments from their respective companies.
Nokia N Gage, discontinued after 2 years (2005).
Zune, discontinued after 5 years (2011).
Nintendo Virtual Boy, discontinued after 3 months (1996).
Ford Edsel, discontinued after 3 years (1960).
Wow! Chips, discontinued after 2 years (2000).
McDonald’s Arch Deluxe Burger, discontinued after 4 years (2000).
Amazon Fire Phone, discontinued after 1 year (2015)
Nike Fuel Band, discontinued after 2 years (2014)
Coors Rocky Mountain Spring Water, discontinued after 2 years (1992).
Orbitz Soda, discontinued after 1 year (1997).
Pepsi AM, discontinued after 1 year (1990).
Apple Newton, discontinued after 5 years (1998).
New Coke, discontinued after 17 years (2002).
Watermelon Oreos, discontinued after test trial (2013).
Heinz EZ Squeeze Ketchup, discontinued after 6 years (2006).